Coke Studio – Experiment, Alternative

Ever complained about the trash that gets produced in Indian music industry? Major portion of Indian music comprises of Bollywood film music and like any other industry there is pressure to make money. With increasing movie launches and decreasing shelf life, the movies quickly loose attention of the audience. Producers believe that great music and songs help bring people to cineplexes. So the demand is for groovy beats and catchy tunes, never mind the lyrics, in fact the lesser it makes sense the better. Remember ‘Saree ke fall sa’ from R..rajkumar? Music awards ceremonies often bash up such popular yet stupid songs in comedic satire. It turns out that musicians and singers may be happy with the popularity of the songs and the money it makes them but they often lack the creative freedom and pureness.

Coke studio is one such platform that offers music composer, artists and singers alike to come together and produce what their heart desires. Started in 2008 by Rohail Hyatt in Pakistan with Coke as sponsor, it has produced 7 seasons of televised shows. Each new season brings new as well as prominent artists come together to create magic. The show was grand success and now has franchisee in India (2011) and Middle East Africa (2012). Indian version has featured the likes of A.R. Rahman, Vishal Dadlani, Pritam, Amit Trivedi, Rekha Bhardwaj. But the highlight of the show is the new artists it finds and presents along with established ones. Also it brings to stage the lesser known but masters in folk or classical music to create fusion.

Following are some of my favourites from both India and Pakistan.












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